Rhetorical Devices The Last Of Us Essay - 1545 Words

Have you ever wondered how advertisers come up with trailers or commercials? Or if there is a formula or specific ingredients for which advertisers make their advertisements? I am here to tell you that there is a formula and there are key ingredients to make an effective trailer or commercial. In the world of commerce professional advertisers use rhetorical devices as their ingredients to cook the best trailer that will attract customers to buy many things. The most common forms of rhetorical devices are pathos, ethos, and logos, these devices make a statement more persuasive but what separates a good advertiser from a great one is the way that they use these devices. Advertisers are experts in using these devices in combination; and the only way to know how to combine them is by studying your audience. Video game advertisers have specific ways to persuade their audience to buy a game. Today I will be studying this pattern in a video game trailer of â€Å"The Last of us† by H ydrawlik. I will analyze the combination of rhetorical devices that are used in the trailer and evaluate their effectiveness. This video game trailer uses these rhetorical devices effectively to attract the audience’s attention in order to lure customers to buy the product. Rhetorical devices are used for specific reasons for example Pathos is used to incite emotional responses, logos to prove that the game has exactly what the audience wants, ethos to develop a sense of credibility in the advertiserShow MoreRelatedRhetorical Analysis Of Aschers The Box Man862 Words   |  4 PagesIn the essay ‘The Box Man’ Ascher invokes many stylistic devices and rhetorical strategies to portray her message that you should accept loneliness. The devices she uses include the rhetorical strategy â€Å"Ethos† and the stylistic device Anecdote. She uses many more which will be discussed later in this essay. She portrays the message â€Å"accepting loneliness† throug hout the whole piece and even provides real life examples to support her message. These Examples include The Box man, the Soup lady, and theRead MoreRhetorical Analysis Of Abraham Lincoln s Gettysburg Address981 Words   |  4 Pageswas composed of a rhetorical situation and rhetorical devices; which can be broken down into specific factors. The rhetorical situation and devices play an important role in how the essay was and still taken into consideration today. In addition to, how â€Å"The Gettysburg Address† was and is comprehended. To begin with, if people want to really understand the principles and values of â€Å"The Gettysburg Address† they should take into consideration the rhetorical situation. The rhetorical situation is composedRead MoreRhetorical Analysis Of A Life Beyond Do What You Love 1020 Words   |  5 PagesIn his New York Times article â€Å"A Life Beyond Do What You Love† Gordon Marino poses the question But is do what you love wisdom or malarkey? after giving us an anecdote about students coming to him for career advice. The article which uses many rhetorical devices which make the audience think about their choices in careers and what you should and want to do. The author also cites different sources for his article and past life experiences. Marino then end his article by saying many great leadersRead MoreEssay about Grief from a Cross-Cultural Perspective1573 Words   |  7 Pagesof consciousness, El-Madini uses a variety rhetorical devices including: paradox and epiplexi s. In addition to rhetorical devices, El-Madini also stylizes his text through the use of invited reading. Through the use of those literary techniques, El-Madini expects the reader to infer that this type of speech and perspective is typical of those suffering grievance or loss. The opening poem is an example of El-Madini’s rhetorical devices at work. The last two lines, â€Å"I have been looking for it, yetRead MoreRhetorical Analysis : Malala Yousafzai1211 Words   |  5 PagesAdewunmi Adebanjo ENGL 1213 Professor Carney 10 February, 2014. Rhetorical analysis of Malala Yousafzai speech â€Å"Age is an issue of mind over matter. If you don’t mind, it doesn’t matter† Twain Mark. Malala Yousafzai, a teenager and the youngest Nobel Prize winner is a testimony to what Mark Twain (the author of several American novels) said in his quote. Yousafzai started the fight for her right to education and fundamental rights after her school was attacked in 2008. The Pakistani educationRead MoreWinston Churchill Literary Devices868 Words   |  4 Pagesillustrative literary devices and diction to inspire, convince, and persuade the British people to prepare for war and the American people to join Englands worthy cause. Each literary device that Churchill uses enhances his message, adding to the beauty, and importance of the cause. During Churchills speech The Defense of Freedom and Peace, he decorates his message with literary devices such as allusion, rhetorical question, and imagery. Perhaps one of the most emotional of literary devices, Winston ChurchillRead MoreComparison of Lincolns Gettysburg Address and Pericles Funeral Oration 870 Words   |  4 Pagesfailure, and for this reason is it proper for them to have the first mention at a time of honoring the fallen. Additionally, throughout the â€Å"Gettysburg Address† and â€Å"Funeral Oration† several types of rhetorical devices are found. In the â€Å"Gettysburg Address† Lincoln employs many rhetorical devices such as repetition, alliteration and metaphors. He introduces repetition twice in the speech. First, he introduces it with the words â€Å"we cannot dedicate, we cannot consecrate, we cannot hallow this groundRead MoreRhetorical Analysis Patrick Henry788 Words   |  4 Pages In the speech to the virginia convention by patrick henry had to persuade the convention to fight against england and their king. Patrick henry used Rhetorical devices to persuade the loyalist. Henry uses metaphors. He uses frightful imagery in order to draw the reader in. Lastly he uses rhetorical questions to help develop the tone of necessity. In PH speech he states, â€Å"I am willing to know the whole truth; to know the worst, and to provide for it.†Henry is metaphorically comparing how the BritishRead MoreArgument Essay : Withholding The Missing Portion 1690 Words   |  7 PagesThe unconscious is not a concept, it is a rhetorical device. He wrote Stanley Fish in his article, Withholding the Missing Portion. Fish s article argues that Freud s main concern in his writings is to influence the reader of the strength of his readings and the power of his theory through his clever use of rhetoric. In particular, Fish refers to the role of the unconscious in Freud s theory, arguing that it can be freely used by Freud in such a way that it can appear to account for any dataRead MoreAnalyzing Paul Harvey s Speech And Delivery1505 Words   |  7 Pagesoriginally spoken by a famous radio personality Paul Harvey, and last year was heard by many on the night of the 2013 Super Bowl in a Rams truck commercial. It is impressi ve that a speech that was originally written and spoken in 1978, reached out to an audience in today’s age and is still relevant to people with many different backgrounds. In this essay, I am going to analyze Paul Harvey’s speech and delivery by discussing what rhetorical strategies he used and why these tactics worked, and finally