The image analysis Essay Example | Topics and Well Written Essays - 750 words

The image analysis - Essay Example This paper will analyse all the aspects of this advert in relation to the target audience, the physical construction of the advert, and the significance of this analysis to the American society. Description The advert entails the image of a beautiful woman with bright coloured clothes holding a red fruit. It also entails the image of Dasani branded water, and an equally bright coloured restaurant recipe with a portrait of a man. Also in the advert, we have image of the new Macdonald’s premium salad as served in different settings that include the Asian, Caesar, Bacon ranch, and Southwest settings. More so, there are readable texts defining the new MacDonald’s premium salad. We also have an inscription asserting that somebody loves the MacDonald’s premium salad. The advert is generally fascinating with the beautiful images and the bright coloration forming the ultimate attraction. More so, the image of the beautiful woman in the advert derives a sweet feeling and making the advert eye-catching and irresistible. Indeed, the advert generates a relaxing mood and creates a fulfilling atmosphere. Actually, by just seeing it you feel enticed, your appetite aroused, and the desire to enjoy the Macdonald’s premium salad as advertised in the advert is keeps glowing. In addition, the advert has visible yet interesting lighting, as it is comfortable to the eye and calls for attention. The advert is seemingly at an angle of 90 degrees thus facing the audience for maximum clarity. Moreover, there is cropping in the advert and focus directs to the objective of the advert, which is to inform on the new MacDonald’s product. Bright colours apply in the advert and the dark background of the advert serves a significant role of generating clarity, creating comfort to the eye, and balancing the effect of the bright colours and lighting. Furthermore, the language used in the advert is simple, clear, and understandable to the target audience and seek s to entice the audience to aim at enjoying a piece of the new product. It communicates a happy feeling, generates a festive mood, and defines the sweetness of the new product. Analysis The target audience for this advert is the fast-food lovers, MacDonald’s customers, and people living in Southwest America, Bacon ranch, and Asians. Mostly the middle class, middle aged and working class is also target of this advert. Generally, although women form the largest customer base for salads, this advert targets people of all genders. The general significance of all features in the advert is to promote this product to its target audience. However, specifically the significance of the bright clothing, shiny accessories, bright coloured hair, lovely facial expressions, the relaxed posing positioning, and a comfortable gestures is to create an appealing effect to the audience. This draws the attention of the audience, encourages them to focus, and entices them to identify with the produ ct. Indeed, the elements in the advert fascinates, creates a special interest, and tempts the audience to buy as they attract them, describes the sweetness of the product, and assures them they will love it. In addition, the images and words appeal to these individuals’ desires by generating a festive mood, encouraging them to eat the product

Use an example of your choice to discuss how corporate restructuring Essay

Use an example of your choice to discuss how corporate restructuring transformed market, productive and financial performance - Essay Example At such a point, the effectiveness of a company’s old structure (original structure) has reduced to an extent of not being able to cater for the output and the larger interests (which includes the future interests) of the company. Corporate restructuring is where a company restructures or changes one or several of its aspects. It has been defined as changes in ownership, changes in assets or even alliances in a bid to improve and increase the shareholders wealth, meet consumer demands among others (Aden, 2014). The restructuring may be in form of divisions and departments combinations, production focus laying back, asset restructuring, employee scale back among others (Arocena, Blasquez and Grifell, 2011). This work shall analyse on how corporate restructuring transformed the market, the productive and the financial performance of a named company. The named company (case study) shall be Caterpillar, a public limited company which survived a harsh economic climate, thanks to corporate restructuring. In the first part of the work, the company shall be introduced and its main competitors analysed. The market it operates on currently and on which it operated on in the early 80’s shall also be discussed. Thereafter, there shall be a discussion on how Caterpillar embraced and applied corporate restructuring and analysis on how successful this was. The main aims of restructuring include creating a decentralised approach, increasing the level of responsiveness and expanding the customer focus for matured markets. There are many businesses that have adopted corporate restructuring in order to maximize their profits and their chances of survival. Caterpillar, a public limited company is one such company that has a successful experience with the adoption of corporate restructuring (Vartan, 1987). It specialises in three operational segments which are power systems, construction